Graduate School of Culture Technology
Korea Advanced Institute of Science and Technology
Korea Advanced Institute of Science and Technology

TOTAL EXPERIENCE CREATIVE MEDIA LAB
The TX Lab, Total Experience Creative Media Lab,
led by Professor Dr. Jinjoon Lee
who is an artist and scholar, is a group of technical creators, crerative technicians, and critical interpreters.
The TX creative media lab explores in-between spaces, that aren’t anywhere but exist somewhere. Since every linear life goes through essential passages, such as birth or death, the TX lab captures these in-between moments from personal journeys and expands those historical experiences universally relatable through media and technology. By blurring the boundaries between the individual and collective experiences, the lab delves into the borderline of overlapping worlds : gardens, nature and manufactured city, one culture to another, reality and virtuality, analog and digital. Moving between multiple worlds, the TX lab creatively utilizes technology - which shifts us to liminal spaces and complicates our experiences -to explore multiple senses and condense them into a single experience.
‘TX’ represents ‘Total Experience’, implying that the lab explores our all-encompassing encounters in the technology-driven era, where we navigate intricate webs of information using our five physical senses. The lab investigates Data-Driven Design methodologies, including Data Visualization, Data Sonification, and Data Sculptures, to transform both mental and physical experiences with the environment into data. Through these methodologies, the TX lab also focuses on digital heritage, preserving Korea’s tangible and intangible cultural heritage based on ethnographic research. The lab is now looking forward to create the Future Opera, a performance appearing total experiences and multiple relationships on a single stage, in a moment.
The ‘X’ in Total X (TX) refers to an unknown variable beyond experience, left undefined, symbolizing ambiguity. New media artists within the lab are divided into three creative groups, linked up throughout their expedition of the unknown.
The first is the creator group, responsible for designing and visualizing the experience using new media mediums. The second is the creative technology group, which provides the necessary technical foundation for the artwork. Lastly, the critical humanity group focuses on identifying aesthetics in the work based on humanistic and philosophical insights, wrapping up through papers.
Throughout their collaboration, the TX lab takes a holistic approach to media art.
The focus is investigating liminal spaces through the study of total experiences engaging multi-sensory elements like sound, light, scent, and atmosphere. Alongside producing artistic works, the lab contribute to academic discourse through research in engineering and aesthetics.
- PEOPLE -
Meeyung Chung
MA Curatorial Practice Studies, California College of the Arts, US
MA East Asian Studies, Stanford University, US
BA History of Art, UC Berkeley, US
MA Curatorial Practice Studies, California College of the Arts, US
MA East Asian Studies, Stanford University, US
BA History of Art, UC Berkeley, US
Research Area: Media and Aesthetics, New Museology and Curatorship, Digital Heritage into Creative Practices
Youngjun Choi
MS Deep Learning for Audio, KAIST, Korea
BS Marine Engineering and Offshore Plant Management, Korea Maritime and Ocean University, Korea
BS Marine Engineering and Offshore Plant Management, Korea Maritime and Ocean University, Korea
Research Area: Total Experience, Atmosphere
Jihyun Park
MA Communications Design, Pratt Institute, US
BA Industrial Design, Duksung Women's University, Korea
BA Industrial Design, Duksung Women's University, Korea
Research Area: Total Experience, Multi-sensory experience, Digital Aesthetics
Doyo Choi
MS Graduate School of Culture Technology, KAIST, Korea
MS Graduate School of Culture Technology, KAIST, Korea
BA Psychology, Sungkyunkwan University, Korea
Research Area: Brain Art, Virtual-Real Liminality
Seowoo Lee
Registered Architect, M.Arch Architectural Engineering, Yonsei University, Korea
BArchStudies University of New South Wales, Australia
Research Area: Spacial Design, Human Interaction, Cognitive Design, VR & AR, Metaverse
MS Students
Daniel Cha
BFA Funiture Design, Rhode Island School of Design, US
Research Area: Extended Reality, Virtual identity, Sculpture
JinKyung Her
BA Theater Studies, Korea National University of Arts, Korea
Research Area: Future Theatre, Audience Experience, Aesthetics
Dana Kim
BA Communication, Yonsei University, Korea
Research Area: New Media Art, Immersive Film, Visual Anthropology
Youlee Kim
BA Dance Theory, Korea National University of Arts, Korea
Research Area: Performance, Audience, Haptic, Data Physicalization
Yewon Kim
BA Psychology, Seoul National University, Korea
Research Area: Analog-Digital Liminality, Mind, Well-being
Hangyeol Kang
MFA Art Theory, Hongik University
BFA Arts Management, Seoul Institute of the Arts
Alumni
Sungbaek Kim
MS Graduate School of Culture Technology, KAIST, Korea
BFA Digital Art, Seoul Institute of the Arts, Korea
BFA Digital Art, Seoul Institute of the Arts, Korea
Yeeun Han
MS Graduate School of Culture Technology, KAIST, Korea
BFA Sculpture, Hongik University, Korea
MS Graduate School of Culture Technology, KAIST, Korea
BFA Sculpture, Hongik University, Korea
Seungmin Lee
MS Graduate School of Culture Technology, KAIST, Korea
BFA Printmaking, Hongik University, Korea
Internships
Junyeop Park
Minseong Park
Honggi Lee(Jan 2024 - Aug 2023)
Hyunseung Ro (Jun 2024 - Aug 2024)
Yeonseo Lauren Lee (Jun 2024 - Aug 2024)
Hangyeol Kang (Jul 2024 - Sep 2024)
Nahyeong Kim
- RESEARCH -
[Journals] accepted to Leonardo, MIT Press
AUDIBLE GARDEN: Transcoding Literati Tradition in Landscape Representation Through a Multimodal Approach
by Youngjun Choi, Honggi Lee and Jinjoon Lee

[Conferences] The HCI Society of Korea
Hyperscanning Analysis in VR Train Simulator: Exploring Neural Connectivity and Learning Outcomes in Railway Training
by Doyo Choi, Ye Won Kim, Youngjun Choi, Sungbaek Kim, Hangyeol Kang, Jinjoon Lee
Hyperscanning Analysis in VR Train Simulator: Exploring Neural Connectivity and Learning Outcomes in Railway Training
by Doyo Choi, Ye Won Kim, Youngjun Choi, Sungbaek Kim, Hangyeol Kang, Jinjoon Lee
[Conferences] ISEA International 2025
Hear the Voice of Wind: A Virtual Reconfiguration of Transition at the Yeongdeunggut with 3D Point Clouds
by Meeyung Chung, Seungmin Lee, Sungbaek Kim, Jinkyung Her, Jinjoon Lee
Hear the Voice of Wind: A Virtual Reconfiguration of Transition at the Yeongdeunggut with 3D Point Clouds
by Meeyung Chung, Seungmin Lee, Sungbaek Kim, Jinkyung Her, Jinjoon Lee
[Conferences] ISEA International 2025
ImproVibration: A Vibrotactile System for Conveying Weight-Sharing in Contact Improvisation to Enhance Audience Experience
by Youlee Kim, Youngjun Choi, Sungbaek Kim, Jinjoon Lee
ImproVibration: A Vibrotactile System for Conveying Weight-Sharing in Contact Improvisation to Enhance Audience Experience
by Youlee Kim, Youngjun Choi, Sungbaek Kim, Jinjoon Lee

[Conferences] ISEA International 2025
Interpreting Chaekgeori in the Digital Age: A Cinematic Exploration of Global Events at the Turn of the Year
by Jinkyung Her, Youngjun Choi, Jinjoon Lee
Interpreting Chaekgeori in the Digital Age: A Cinematic Exploration of Global Events at the Turn of the Year
by Jinkyung Her, Youngjun Choi, Jinjoon Lee
[Conferences] ISEA International 2025
Mourning Dew: Storytelling of Nectar Ritual Painting through the Digital Moktak
by Dana Kim, Youngjun Choi, Jinjoon Lee
Mourning Dew: Storytelling of Nectar Ritual Painting through the Digital Moktak
by Dana Kim, Youngjun Choi, Jinjoon Lee

[Conferences] New Interfaces for Musical Expression(NIME) Poster 2024
Harmonic Words, Narrative Chords: Textual Sonification Using Part of Speech
by Jiin Ko(MS Student), Youngjun Choi(Ph.D Candidate), Jinjoon Lee
by Jiin Ko(MS Student), Youngjun Choi(Ph.D Candidate), Jinjoon Lee

[M.S Thesis]
A Study on the Facets of Development in Brain Art and Research on Multi-Agent BCI Systems in Art
by Doyo Choi (2024)
by Doyo Choi (2024)

[M.S Thesis]
Exploring the Contingent Procedural Generation Framework Based on the Aestherics of Differences in Printmaking for Media Art
by Seungmin Lee (2024)
by Seungmin Lee (2024)
[M.S Thesis]
Research on methodology for generating real-time bio-signal-based data sculptures using EEG device
by Yeeun Han (2023)
[M.S Thesis]
Artistic Data Visualization: A Study on Context Revealed through the Exploration of Data as Phenomena - Focusing on Air Visualization
by Sungbaek Kim (2023)
[Conferences] accepted at ISEA 2024
Monochromatic Urban Patchwork: Map of Averaged Urban Ambience
by Youngjun Choi(Ph.D Candidate), and professor Jinjoon Lee
[Conferences] accepted at CHI EA '24 Interactivity
EMPop: Pin Based Electromagnetic Actuation for Projection Mapping
by Sungbaek Kim(Ph.D Student), Doyo Choi(MS Student) and professor Jinjoon Lee
[Conferences] published in Korea Society of Basic Design & Art (KSBDA).
A liminoid experience in AR/VR based new media art
by professor Jinjoon Lee FRSA
[Conferences] accepted to ICMC 23'(International Computer Music Conference 23')
Micro-variation of Sound Objects Using Component Separation and Diffusion Models
by Philip Liu(Ph.D Student), Youngjun Choi(Ph.D Student), and professor Jinjoon Lee
[Journals] accepted to Leonardo, MIT press
gOd, mOther and sOldier: A Story of Colonization, Told Through the Lens of AI
by Dr. Andrew Gambardella, Meeyung Chung(Ph.D Student), Doyo Choi(MS Student),
and professor Jinjoon Lee
and professor Jinjoon Lee